William “Sam” Samuelson - Lead Instructor/Owner

William Samuelson is a retired military veteran with 21 years of distinguished service, including multiple overseas assignments and combat deployments. Following his military career, he transitioned into private security and served as a regional trainer for a major security corporation—delivering advanced instruction to professionals across the region.

With a lifelong commitment to practical and effective training, William has served as a Law Enforcement Defensive Tactics trainer and led combatives programs in the U.S. Army and holds multiple instructor certifications, including:

• USCCA Certified Firearms Instructor

• CPR/First Aid Instructor

• Libre Knife Fighting Instructor

• Muay Thai Coach

• Brazilian Jiu-Jitsu Purple Belt

William’s approach blends battlefield-tested strategies with street-proven self-defense, tailored for everyday civilians. His goal is simple: to empower responsible individuals and families with the confidence and skills needed to defend themselves in real-world situations.

He is especially passionate about building resilience within his local community—equipping citizens to become more self-reliant, better prepared, and harder to harm.